photo by Christina Carefoot
to Seattle's original
romance bookstore
From wheels to walls...we're explanding!
Launched in Dec 2024 and later going mobile on Valentine's weekend 2025 as Seattle's first mobile romance bookstore is turning the page to a brand new chapter: our very first brick-and-mortar location, opening 11.15.25!
Whether you're into new releases, gently loved favorites, vintage treasures, bookish goods, or our best-selling blind date books, we’ve got something to make your heart skip a beat
Link for free, Grand Opening timed-entry tickets
Share the Love
One Page at a Time
Looking for the perfect gift for the romance reader in your life? Our gift cards are good for happily-ever-afters, swoony heroes, and spicy paperbacks redeemable in person at our mobile romance bookstore.
Note: Gift cards can be used in-store only (no online shop… yet!)
Events & Pop-ups
Events & Pop-ups
** We will be taking the rest of Oct and early November off trailer events to focus on the build out of the brick-and-mortar space but fear not, the trailer isn't going anywhere! **
About Beguiled
Feels on wheels
As Seattle's original romance bookstore dedicated to the genre of love our mission is to offer a carefully curated selection of swoony, inclusive, and spicy titles that cater to every heart's desire in a whimsical shopping atmosphere where every customer feels like a main character.
We started Beguiled doing pop-up events in Dec '24 and after five months of renovations, launched our mobile booktique trailer over Valentine's weekend 2025 by Ashley Adair (Foster School of Business alum, MBA ’21). Raised on a steady diet of dukes, vampires, and cowboys (with a few of her grandma’s Harlequins snuck in when no one was looking), Ashley brings a deep reader’s intuition to every book we stock.
More recently we announced we will expand the business to include a brick-and-mortar location in Pioneer Square opening on 11/15.
Find your next read!
Can't make it to an event? Set Beguiled as your home store on Bookshop.org and we'll receive a portion of each purchase! Also check out our Bookshop.org lists and your order will be shipped directly to you. Happy reading!